Unethical marketing practices on social media sites has backfired…badly. As in all advertising situations, it pays to have integrity. While a lot of social networking is out of your hands, there are many elements that you can control that will keep you out of the hot seat.
The very first thing that you ought to always keep in mind when you embark on a social network advertising campaign is that you are joining a community. As with any community, enterprise has its rightful place, but it does not have the appropriate to invade people’s privacy. In your face, non-targeted, spam marketing will get you nowhere in a hurry.
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